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Strengths
A few good producers
Easy access to materials
Designer available
Large, diversified and potential market.
Diversified culture.
Diversified product range that service different market.
Low barriers of new entry.
Need low capital investment.
Many product types
Many markets available
Tradition in making products
Local themes have export potential
Weakness
National policy art oriented, not artisan oriented
Lack of infrastructure and communication facilities.
Unawareness about international requirements and market.
Lack of co-ordination between government bodies and private players.
Inadequate information of new technology.
Inadequate information of current market trends.
Less interest of young people in craft industry.
Lack of skilled labor.
Lack of production volume
Lack of promotion of products.
Lack of local retail support
Lack of effective national policy
Policy created by DAC and not DTI or DSB
Export promotion ineffective, market readyness not implimented
Reliance on British Arts policy, DAC
Craft only perceived as a tourism product, becuaseof the Cultural and Heritage aspects
Limited Black makers
Limited Black retailers
Most good produeds in Western Cape
Lack of South African style
Too many designers as apposed to makers
Work space expensive
Imported materials and technology expensive
Local consumer preference to imported products and brands
Expensive labour
Access to capital
Limited support for makers
Opportuntities
Industry provides potential sources of employment.
Products are high value added, and handicrafts have various applications.
It is the potential source of foreign revenue because of higher export.
Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc.
Developing fashion industry requires handicrafts products.
Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products.
Development of domestic and international tourism sector.
e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.
Biggest rural emplyment sector in developing countries
Technology CNC and CAD
Threats
Unemployment
Poverty
Competition in domestic market.
Lack of production volume
Quality products produced by competing countries like China,India.
Better Trade terms offered by competing countries.
Domination locally of commercial trade and consumer shows
Decreasing local retail outlets