Marketing Terms

Are craft products misunderstood?

In the industrialised countries, handicrafts are popularly conceived of mainly as ethnic products with little utilitarian value. They are categorized as curios, tourist souvenirs or as items of artistic interest, but seldom as articles for […]

Marketing Terms

Trade shows

In South Africa, there are limited trade show (Expo’s) to sell your wares.  SARCDA Decorex Design Joburg Homemakers Each have a different profile and target market. So it is important to understand this, as you […]

No Picture
Marketing Terms

Through the line advertising

Above-the-Line Marketing – widespread brand-building advertising. Below-the-Line Marketing – highly targeted direct marketing focused on conversions. Through-the-Line Marketing- integrated ATL and BTL marketing campaigns.  

No Picture
Marketing Terms

Above the line advertising

Insert text here.. Above-the-Line Marketing – widespread brand-building advertising. Below-the-Line Marketing – highly targeted direct marketing focused on conversions. Through-the-Line Marketing- integrated ATL and BTL marketing campaigns.  

No Picture
Marketing Terms

Below the line advertising

Above-the-Line Marketing – widespread brand-building advertising. Below-the-Line Marketing – highly targeted direct marketing focused on conversions. Through-the-Line Marketing- integrated ATL and BTL marketing campaigns.  

No Picture
Marketing Terms

Brand Activation

Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via […]

Marketing Terms

Brand Name

A Brand is a visually product or service that has a unique identifying feature/s, that make it stand out from its competitors. It can be the name of a company or a product or service […]

Business

Consumer Protection Act

WHAT IS THE CONSUMER PROTECTION ACT?  The Consumer Protection Act, No. 68 of 2008 was signed on 24 April 2009. It aims to:  Promote a fair, accessible and sustainable marketplace for consumer products and services; […]

No Picture
Marketing Terms

Competitive Advantage

In business as in life one needs a competitive advantage. This allows the business to perform better that the competition. This is achieved by having better designs, products, quality, skilled labour force, location, distribution, access […]