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The owner of Ubuntu Baba accuses the retail giant of copying the ‘exact pattern’ of her original design.

The owner and designer of the popular Ubuntu Baba baby carrier has written a scathing blog post in which she accuses local retail giant Woolworths of having “shamelessly copied” her product.

“I’ve just found out that Woolworths has shamelessly copied the complete design and concept of the baby carrier that I have put my heart and soul into for the last 4 years of my life,” wrote Shannon McLaughlin.

The small business owner accused Woolworths of using her “Stage 1” and “Stage 2” names for her two different carriers, and designating those terms as Google Adwords keywords so that when someone Googles “Stage 1” or “Stage 2” baby carriers their items, and not hers, come up first.

The Ubuntu Baba owner said the retailer used the same colours and had copied her “exact pattern”, listing several features she alleged had been duplicated. She also said the retailer was undercutting her by selling their version of her product for less than her original. She noted her product was made locally while the Woolies version was manufactured in China.

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