MAKESA | Towards and Artisanal Economy
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The Export Marketing and Investment Assistance (EMIA) scheme develops export markets for South African products and services and to recruit new foreign direct investment into the country.

Objectives

  • Provide marketing assistance to develop new export markets and grow existing export markets;
  • Assist with the identification of new export markets through market research;
  • Assist companies to increase their competitive by supporting patent registrations, quality marks and product marks;
  • Assist with facilitation to grow FDI through missions and FDI research; and
  • Increase the contribution of black-owned businesses and SMMEs to South Africa’s economy.

Benefits

  • Transport of samples;
  • Individual Exhibition Participation:
  • Rental of exhibition space;
  • Construction of stands;
  • Interpretation fees;
  • Internet connection;
  • Telephone installation;
  • Subsistence allowance per day;
  • Return economy-class airfare; and
  • Exhibition fees up to a maximum of R45 000.
  • Primary Market Research & Foreign Direct Investment
    • Return economy-class airfare;
    • Subsistence allowance per day;
    • Transport of samples; and
    • Marketing material.
  • Individual Inward Missions:
    Assistance is provided to South African entities organising an inward buying investor, to make contact with them to conclude an exporters order or to attract foreign direct investment.
    • Registration of a patent in a foreign market: 50% of the additional costs capped at R100 000 pa;
    • Return economy class-airfare;
    • Subsistence allowance per day; and
    • Rental of exhibition space.

Eligible Enterprises

  • South African manufactures and exporters;
  • South African export trading houses representing at least three SMMEs or businesses owned by Historical Disadvantaged Individuals (HDIs);
  • South African commission agents representing at least three SMMEs / HDI-owned businesses; and
  • South African exports councils, industry associations and JAGs representing at least five South African entities.

Contacts

Busisiwe Radebe
BRadebe@thedti.gov.za
+27 12 394 1038