Business goals and objectives are part of the planning process. They are describe what a company expects to accomplish throughout the year. Business owners usually outline the broad brush objectives and then zoom into the detail.
Take the trouble to understand your Big Picture and then get down to the Nitty Gritty, it is said “The Devil is in the detail”. Once you know what your business objectives are, then make this available to your staff, so you are all on the same page as to where you are off too.
You Business objectives should inform every other process in the business. If it does not meet these objective, you need a very good reason why you should be distracted and change tack. Stick to your knitting. Once you have a plan – make it happen.