A Brand is a visual product or service that has a unique identifying feature/s, that make it stand out from its competitors. It can be the name of a company or a product or service provided by a company.
Branding is one of the most important aspects of building a business. Many Brands have been started in a simple home-based business and have gone on to be sold years later for millions.
Take the trouble to find an interesting name for your business and/ or products. Have a good visual identity designed by a creative person. It need not cost a fortune, but take the trouble to stand out from the clutter in the market place. Consider your brand in your marketing mix. A good brand is a valuable asset,