Category: Marketing Terms

Apr 13
Through the line advertising

Above-the-Line Marketing – widespread brand-building advertising.…

Apr 13
Above the line advertising

Insert text here.. Above-the-Line Marketing – widespread brand-building advertising.…

Apr 13
Below the line advertising

Above-the-Line Marketing – widespread brand-building advertising.…

Apr 13
Brand Activation

Brand Activation is the art of driving consumer action through brand interaction and…

Apr 11
Consumer Protection Act

WHAT IS THE CONSUMER PROTECTION ACT?  The Consumer Protection Act, No. 68 of 2008 was…

Apr 11
Competitive Advantage

In business as in life one needs a competitive advantage. This allows the business to…

keyboard_arrow_up