KNOWLEDGE BASE

CREATIVE INDUSTRY TERMS

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.[1]:465 Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.[1]:661,672 Advertising is communicated through various mass media,[2] including traditional media such as newspapers, magazines, televisionradiooutdoor advertising or direct mail; and new mediasuch as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.

Architecture is both the process and the product of planningdesigning, and constructing buildings or any other structures.[3] Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.

An artisan (from FrenchartisanItalianartigiano) is a skilled craft worker who makes or creates things by hand that may be functional or strictly decorative, for example furnituredecorative artssculpturesclothingjewelleryfood items, household items and tools or even mechanisms such as the handmade clockwork movement of a watchmaker. Artisans practice a craft and may through experience and aptitude reach the expressive levels of an artist.

The adjective “artisanal” is sometimes used in describing hand-processing in what is usually viewed as an industrial process, such as in the phrase artisanal mining. Thus, “artisanal” is sometimes used in marketing and advertising as a buzz word to describe or imply some relation with the crafting of handmade food products, such as breadbeverages or cheese. Many of these have traditionally been handmade, rural or pastoral goods but are also now commonly made on a larger scale with automated mechanization in factories and other industrial areas.

Artisans were the dominant producers of consumer products prior to the Industrial Revolution.

The Arts and Crafts movement was an international movement in the decorative and fine arts that began in Britain and flourished in Europe and North America between about 1880 and 1920, emerging in Japan (the Mingei movement) in the 1920s. It stood for traditional craftsmanship using simple forms, and often used medieval, romantic, or folk styles of decoration. It advocated economic and social reform and was essentially anti-industrial.[1][2][3] It had a strong influence on the arts in Europe until it was displaced by Modernism in the 1930s,[4] and its influence continued among craft makers, designers, and town planners long afterwards.

craft or trade is a pastime or a profession that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small-scale production of goods, or their maintenance, for example by tinkers. The traditional terms craftsman and craftswoman are nowadays often replaced by artisan and rarely by craftsperson(craftspeople).

The term exists in the South African lexicon. Dr Elbe Coetsee has written two books on the subject. The failed Crafts Council of South Africa promoted craft as art for several years. The Department of Art and Culture has attempted to provide a policy through ACTAG, The Cultural Industries Growth Strategy as well as their interactions with DTI and the Department of small business.

We would be keen to leave this section open ended, for debate. We simply do not want to get into the Art vs craft debate. We have sevrala points of view and will be presenting this in our blog and in our forthcoming book; The Search of the lost industry”.  We are keen to get the opinion of practicing Artists, Craftsmen, Artisans, Designers, Academics, Art Critics, Design historians, especially the Peter Dormer follower.

Culture (/ˈkʌltʃər/) is the social behavior and norms found in human societies. Culture is considered a central concept in anthropology, encompassing the range of phenomena that are transmitted through social learning in human societies. Since 2010, Culture is considered the Fourth Pillar of Sustainable Development by UNESCO[1]. More: Agenda 21 for Culture or in short Culture 21.

Some aspects of human behavior, social practices such as culture, expressive forms such as art, music, dance, ritual, and religion, and technologies such as tool usage, cooking, shelter, and clothing are said to be cultural universals, found in all human societies. The concept of material culture covers the physical expressions of culture, such as technology, architecture and art, whereas the immaterial aspects of culture such as principles of social organization (including practices of political organization and social institutions), mythology, philosophy, literature (both written and oral), and science comprise the intangible cultural heritage of a society.[2]

Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessoriesFashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one’s hands and skill, including work with textiles, moldable and rigid materials, paper, plant fibers, etc. One of the world’s oldest handicraft is Dhokra; this is a sort of metal casting has been used in India for over 4,000 years and is still used. Usually the term is applied to traditional techniques of creating items (whether for personal use or as products) that are both practical and aesthetic.Handicraft industries are those that produces things with hands to meet the needs of the people in their locality.Machines are not used.[1][2][3]

An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.

The origin of the word “illustration” is late Middle English (in the sense ‘illumination; spiritual or intellectual enlightenment’): via Old French from Latin illustratio(n- ), from the verb illustrate.

Source: Wikipedia

Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production Its key characteristic is that design is separated from manufacture: the creative act of determining and defining a product’s form and features takes place in advance of the physical act of making a product, which consists purely of repeated, often automated, replication. This distinguishes industrial design from craft-based design, where the form of the product is determined by the product’s creator at the time of its creation.

All manufactured products are the result of a design process, but the nature of this process can take many forms: it can be conducted by an individual or a large team; it can emphasize intuitive creativity or calculated scientific decision-making, and often emphasizes both at the same time; and it can be influenced by factors as varied as materials, production processes, business strategy and prevailing social, commercial or aesthetic attitudes. The role of an industrial designer is to create and execute design solutions for problems of form, function, usability, physical ergonomics, marketing, brand development, sustainability, and sales.

Source: Wikipedia

Interior design is the art and science of enhancing the interiors of a space or building to achieve a healthier and more aesthetically pleasing environment for the end user. An interior designer is someone who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

Source: Wikipedia

Jewellery design is the art or profession of designing and creating jewellery. This is one of civilization’s earliest forms of decoration, dating back at least seven thousand years to the oldest known human societies in Mesopotamia and Egypt. The art has taken many forms throughout the centuries, from the simple beadwork of ancient times to the sophisticated metalworking and gem cutting known in the modern day.

Before an article of jewellery is created, design concepts are rendered followed by detailed technical drawings generated by a jewellery designer, a professional who is trained in the architectural and functional knowledge of materials, fabrication techniques, composition, wearability and market trends.

Traditional hand-drawing and drafting methods are still utilized in designing jewellery, particularly at the conceptual stage. However, a shift is taking place to computer-aided design programs like Rhinoceros 3D and Matrix. Whereas the traditionally hand-illustrated jewel is typically translated into wax or metal directly by a skilled craftsman, a CAD model is generally used as the basis for a CNC cut or 3D printed ‘wax’ pattern to be used in the rubber molding or lost wax casting processes.

Source: Wikipedia

The maker culture is a contemporary culture or subculture representing a technology-based extension of DIY culture that intersects with hacker culture (which is less concerned with physical objects as it focuses on software) and revels in the creation of new devices as well as tinkering with existing ones. The maker culture in general supports open-source hardware. Typical interests enjoyed by the maker culture include engineering-oriented pursuits such as electronics, robotics, 3-D printing, and the use of Computer Numeric Control tools, as well as more traditional activities such as metalworking, woodworking, and, mainly, its predecessor, the traditional arts and crafts. The subculture stresses a cut-and-paste approach to standardized hobbyist technologies, and encourages cookbook re-use of designs published on websites and maker-oriented publications. There is a strong focus on using and learning practical skills and applying them to reference designs.

Source: Wikipedia

Manufacturing is the production of merchandise for use or sale using labour and machines, tools, chemical and biological processing, or formulation. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. Such finished goods may be sold to other manufacturers for the production of other, more complex products, such as aircraft, household appliances, furniture, sports equipment or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users and consumers.

Manufacturing engineering or manufacturing process are the steps through which raw materials are transformed into a final product. The manufacturing process begins with the product design, and materials specification from which the product is made. These materials are then modified through manufacturing processes to become the required part.

Modern manufacturing includes all intermediate processes required in the production and integration of a product’s components. Some industries, such as semiconductor and steel manufacturers use the term fabrication instead.

Source: Wikipedia

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; for example, by including audio it has a broader scope. In the early years of multimedia the term “rich media” was synonymous with interactive multimedia, and “hypermedia” was a application of multimedia.

Source: Wikipedia

Music is an art form and cultural activity whose medium is sound organized in time. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the “color” of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and vocal techniques ranging from singing to rapping; there are solely instrumental pieces, solely vocal pieces (such as songs without instrumental accompaniment) and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; “art of the Muses”).[1] See glossary of musical terminology.

In its most general form, the activities describing music as an art form or cultural activity include the creation of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as “the harmony of the spheres” and “it is music to my ears” point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, “There is no noise, only sound.

Source: Wikipedia

Performing arts are a form of art in which artists use their voices or bodies, often in relation to other objects, to convey artistic expression. It is different from visual arts, which is when artists use paint, canvas or various materials to create physical or static art objects. Performing arts include several disciplines, each performed in front of a live audience.

The performing arts can help explain our emotions, expressions, and feelings.

Source: Wikipedia

Product design as a verb is to create a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of new product development.

Due to the absence of a consensually accepted definition that reflects the breadth of the topic sufficiently, two discrete, yet interdependent, definitions are needed: one that explicitly defines product design in reference to the artifact, the other that defines the product design process in relation to this artifact.

Product design as a noun: the set of properties of an artifact, consisting of the discrete properties of the form (i.e., the aesthetics of the tangible good and/or service) and the function (i.e., its capabilities) together with the holistic properties of the integrated form and function.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer’s role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, analyze and actually produce tangible ideas in a way that would have taken greater manpower in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods. Other aspects of product design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.

Source: Wikipedia

Textile design is essentially the process of creating designs for woven, knitted or printed fabrics or surface ornamented fabrics. Textile designers are involved with the production of these designs, which are used, sometimes repetitively, in clothing and interior decor items.

The field encompasses the actual pattern making while supervising the production process. In other words, textile design is a process from the raw material into finished product. Fiber, yarn and finishes are the key elements to be considered during the textile design procedure.

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