In business as in life one needs a competitive advantage. This allows the business to perform better that the competition.
This is achieved by having better designs, products, quality, skilled labour force, location, distribution, access to materials, technologies, work-flow and barriers to entry, plus many more. Your challenge is to analyse how and where your competitive advantage might be found and then use it to gain a foothold into a market.
Find your competitive advantage, without it, you are just another “me too” company.